Sanrio

Sanrio, Co., Ltd (株式会社サンリオ) (motto/philosophy: "Small gift, big smile!") is a Japanese company working in character creation (often focusing on kawaii products; a Japanese word with similar connotations to cute), as well as ventures such as animation, stationary/school products and publishing (books and greeting cards).

They are perhaps best known for their Hello Kitty character; so much that fans of Hello Kitty may be unaware about the company associated with her, or the hundreds of their other characters mainly only popular in Japan.

Various games by Imagineer or a subsidiary include licensed Sanrio characters.